Just Released: Volume 2 of "Don't Say That" Series

YOUR BUSINESS COULD BE

DESTROYED

TOMORROW

BY A SINGLE FTC LETTER

This Book Helps You Master The Exact Strategies That Keep You Off The FTC Radar…

And Dominate Your Market

The Trust-First Marketing System

Build marketing that attracts premium customers without manipulation

The Exact Words

You Can Say

Precise language that builds trust and drives conversions legally

The Transparency Advantage

Why radical honesty

becomes your competitive moat

Sustainable

Revenue Model

Build recurring streams

based on genuine value delivery

This New Book Reveals Exactly How To

Protect Yourself, Your Business & Your ASSETS...

The package said “Federal Trade Commission” right across the top. Suddenly I realized that I was in for a long and painful ride. One that would destroy my business and cost me millions of dollars.

The reality was that I didn’t even know what I was doing was wrong. But, after paying millions in fines and legal fees, I discovered the single insight that not only saved my business - but made it more profitable than ever before.

The FTC Crackdown Is Accelerating And No One Can Escape...

Since 2020, the FTC has seized more than $1.5 BILLION from businesses and individuals it claims violated consumer protection laws. In 2023 alone, they collected more than $342 MILLION.

But here's what should terrify you most: They don't just target big companies.

Witness recent FTC destruction:

CD Capital Investments with just 243 customers - crushed with $132,072 fine

A1 Docprep with just 136 customers - demolished with $232,755 fine

Vision Solution Marketing with 1,177 customers - annihilated with $1.67 million fine

Size doesn't protect you. If they want you, they'll destroy you.

The agency has escalated how aggressively they pursue companies and multiplied the money they demand. Make no mistake - the FTC is hunting and attacking with unprecedented force.

Even under President Trump, the FTC will continue to be very tough, especially against clear scams, fraud, and deceptive practices.

The agency retains powerful enforcement capabilities, such as asset freezes, severe financial penalties, and swift legal actions against businesses exploiting disasters or vulnerable populations.

The administration explicitly supports aggressive enforcement in these cases, ensuring robust consumer protection while promoting clearer communication and fairer opportunities for legitimate businesses to comply.

Every week, more companies get eliminated. The question isn't IF they'll strike harder - it's WHEN your number gets called. 

That is why I wrote this book for you, to protect you from elimination.

What Is “What You Can Say” All About?

Look… There Are Two Types of Marketing:

  • Which One Will Survive?

  • Which One Will the FTC Attack?

What You Can Say will expose your two paths. One path can allow you to build your business and your income ethically and legally. The other can destroy everything you've built.

TRADITIONAL DIGITAL MARKETING (What Everyone's Doing and What the FTC is Attacking)

The Failing Tactics

  • "Promise $10K in 30 days!" income claims

  • Fake scarcity timers and manufactured limited spots

  • Cherry-picked testimonials and success stories as "proof"

  • High-pressure sales calls with manipulation tactics

  • Hype-driven copy that promises unrealistic results

  • Results not typical" buried in fine print

  • Talking about customer goals. It's one of the most shocking takeaways from our case for everyone who hears about it. (this is exactly why they fined me millions!)

The Devastating Problems

  • Attracts bargain hunters who complain and refund

  • Creates skeptical customers who distrust you

  • Requires constant escalation to keep working

  • Makes you a target for regulatory agencies

  • Allows competitors to easily copy your tactics

  • Burns through your market 
reputation

  • Creates a race to the bottom as 
promises become impossible to fulfill

  • Forces constant customer churn requiring endless new customer acquisition

  • Demands ever-increasing "free" bonuses to compete with other marketers

  • Becomes an unsustainable treadmill 
that's impossible to maintain

The Reality: This is what nearly 100% of marketers are doing, and it's exactly what's getting them sued.

Or

get What You CAN SAY and learn…

COMPLIANT MARKETING

(The Smart Alternative)

The Winning Approach

  • Build genuine trust through transparency

  • Use authentic customer stories and real results

  • Create urgency through actual value and timing

  • Focus on education before selling

  • Make honest claims you can substantiate

  • Position yourself as the professional choice

The Powerful Benefits:

  • Attracts premium customers who pay more

  • Creates loyal advocates who refer constantly

  • Gets stronger over time instead of weaker

  • Keeps you safe from regulatory scrutiny

  • Impossible for competitors to replicate

  • Builds lasting market reputation

The Truth: While everyone else races to the bottom, you'll own the premium market.

Here's What Most Marketers Fail to Grasp

Traditional Marketing feels easier because everyone's doing it. But it's like speeding - just because everyone's breaking the law doesn't mean you won't get the ticket.

Compliant Marketing feels harder at first because it forces you to think differently. But it's like wielding a professional license in a market full of amateurs.

The Shift That Transforms Everything: Instead of asking "How can I manipulate people into buying?" you ask "How can I build trust that makes people want to buy?"

That simple reframe revolutionizes everything about your business.

Anik’s mission with this book is to help you market EFFECTIVELY and COMPLIANTLY without seeing a major impact on your conversions

Who’s This Book For?

Do Any Of These Sound Like You…?

If you’re a digital marketer, business owner, copywriter, sales director, MLM, information marketer, supplement seller, health & fitness coach, consultant or just want to make sure your marketing is 100% compliant. 

This book is for you.

Whether you…

  • Sell Digital Courses

  • Sell coaching

  • Sell ANYTHING Online

  • Know Someone Impacted By The FTC

  • Use Phone Sales

  • Run Webinars

  • Use testimonials

  • Promote Your Track Record

  • Show Case Studies

  • Sell Products For $5,000+

  • Have affiliates

  • Use VSLs or Written Sales Letters

In this book, I’ll show you how to handle ALL of these compliantly and avoid the most common mistakes that have sunk countless companies in the past.

Take my story as a warning. I thought I was doing EVERYTHING the right way. And it turns out some of the most common (and small) mistakes ended up costing me MILLIONS

*In my opinion, my case with the FTC

cost me roughly $15 million. I came to this number after factoring in the lawyer’s fees, the settlement, the lost opportunity cost and the impact to my business. That doesn’t even cover over a hundred sleepless nights, PTSD and a forever fear of receiving certified letters or FedEx packages.

As you know…

I’m Just Now Releasing This Book

So I Don’t Have Any Testimonials yet 
(you can be the first!).

Instead, here are testimonials from my first book in my Compliant Marketing series, Don’t Say That!

Don’t Say That! is the most practical, accessible, and actionable book on advertising law I’ve ever read and a must-read for every business owner who would prefer not to get sued by the FTC.

Four words. That’s all it takes to get sued by the FTC, destroy your business, and make your life a living hell.

The problem is most business owners don’t know what the rules are or whether or not they’re breaking them… until now.

In Don’t Say That! FTC attorney Greg Christiansen and digital marketing expert Anik Singal team up to share the good news of compliance - not only can you market your business legally, ethically, and compliantly, but you can also acquire better quality customers and increase conversions at the same time.

Brian T. Edmondson, Esq. Internet Business Lawyer & Entrepreneur
This book is an incredible asset for any business owner... It's one of the books that going to set the standard for new, compliant Marketing!"
Kaci Brown Co-Founder of Freedom To Impact
The information I got from this book is really eye opening. Any marketer should ready this book!"
Mark Shilensky Founder of NoHypeMedia.com
This is such an important topic! I’ve passed on this information to my copywriter buddy group, and to the presidents of several top training institutes I know.

Anik’s incident highlights a significant oversight many of us are probably guilty of: not understanding what’s necessary to be compliant (in the FTC’s eyes) in our marketing. It should serve as a crucial wake-up call for all of us in the digital marketing world.

Rick Balmer Founder Rich Text Marketing, LLC

Don’t Say That! is the most practical, accessible, and actionable book on advertising law I’ve ever read and a must-read for every business owner who would prefer not to get sued by the FTC.
Heather Owen Consultant, Genuine Stewards, LLC
Rocio Arroyave Founder & CEO, The Challenge Queen
Shannon Lavenia Co-Founder, BrandBuilder AI
Johann Nogueira Co-Founder of Comet Suite
This is surprisingly a very easy read despite the legal stuff. This book is a real eye opener!

I'm about half way through "Don't Say That!" I originally read it because Anik wrote it. I didn't think it applied to accountants. But oh, it does! This is surprisingly a very easy read despite the legal stuff. I have so far found several things I will start / stop doing. This book is a real eye opener

Shanita Jones CEO at Jones Taxes & Financial Services, LLC

Disclaimer: All testimonials provided are individual experiences only. Results & experience is not typical. Some individuals may have received a minimus consideration for their testimonial participation.

Pay a $2.5 Million Fine Like I Did…

OR…

Learn What You CAN Say, and

Stay Out of Trouble

"I get it. These questions haunted me during my 18-month FTC nightmare – and they're the same opportunities my compliant clients leverage to dominate their markets."

Q:

What if the FTC is already watching me?

A:

Here's the terrifying truth - they might be. The FTC's Sentinel System (I know, sounds like it came straight out of the Matrix movies) processes complaints in real-time, and with 
16+ million reports filed since 2016, your business could 
already be on their radar.

"I get it. These questions haunted me during my 18-month FTC nightmare – and they're the same opportunities my compliant clients leverage to dominate their markets."

Q:

What if I can't afford NOT to use aggressive marketing?

A:

This is exactly what I thought before losing $15 million. 
"I need those aggressive tactics to survive!"

Here's what shocked me: My most compliant clients are 
my most profitable clients.

What I discovered is that compliant marketing doesn't hurt conversions - it improves customer quality. When you stop attracting bargain hunters with hype and start attracting serious buyers with trust, everything changes.

The math is simple: Better customers who stay longer and refer others = More profit with less work.

You can't afford NOT to make this change.

Q:

What if my competitors keep using aggressive tactics and leave me behind?

A:

PERFECT. Let them.

While your competitors use increasingly desperate tactics to 
chase the same shrinking pool of gullible customers, you'll be 
attracting the premium buyers who are getting smarter 
every day.

Here's what's happening in the market:

  • Customers are becoming more skeptical of hype

  • Premium buyers actively avoid "too good to be true" offers

  • Trust has become the ultimate differentiator

  • The FTC is picking off aggressive marketers one by one

Your competitors using aggressive tactics aren't your competition - they're your marketing department. Every overhyped claim they make points premium customers directly to you.

Q:

How much money am I leaving on the table by not knowing this?

A:

The opportunity cost is substantial. Here's what you need to consider:

When you build trust with your market:

  • Customers willingly pay premium prices

  • Refund rates decrease significantly

  • Referral rates increase naturally

  • Business becomes more sustainable

  • The FTC is picking off aggressive marketers one by one

The businesses that understand this principle are positioning themselves for long-term market leadership while others compete on price and manipulation.

Every day you wait, someone else in your market could be building this advantage.

Q:

Why should I change when everyone else is using the same tactics?

A:

Because everyone else is walking off a cliff.

When 100% of marketers in your space are making the same 
compliance mistakes, the one who gets it right doesn't just 
survive - they dominate.

You're about to become the obvious choice in a market full of questionable options.

Think about it:

  • While others race to the bottom with price wars, you can own the high end

  • While others chase skeptical bargain hunters, you can attract eager premium buyers

  • While others live in fear of regulatory action, you can sleep peacefully knowing you're protected

  • While others copy each other into potential compliance problems, you can be the trusted authority

This isn't about gaming the system - it's about being the professional in a room full of amateurs.

Q:

How long does it take to implement these changes?

A:

The good news is you don't have to overhaul everything overnight.

You don't need to shut down your business or stop marketing while you make these changes. This is about taking systematic steps to gradually improve your compliance while keeping your business running.

Here's how the process works:

  • Start with the most critical areas first

  • Make changes gradually as you learn each principle

  • Keep your business operating while you improve

  • Build better practices step by step

You can begin implementing today without disrupting your current operations. Each step you take moves you closer to full compliance while maintaining your business momentum.

The key is starting the process now and working through it systematically. You'll feel more confident with each improvement you make, knowing you're building a stronger, more sustainable business.

Q:

What if I'm too late and everyone else learns this first?

A:

Here's the reality - most marketers resist change.

Even when faced with potential regulatory issues, many marketers will:

  • Ignore the warning signs

  • Keep using the same old tactics

  • Hope they don't get caught

  • Wait until it's too late

That creates opportunity for those who act.

The marketers who adapt first to this changing landscape will position themselves advantageously. The ones who wait will either face regulatory challenges or find themselves behind more forward-thinking competitors.

The opportunity exists right now for those willing to take it seriously.

Meet Your Guides To Compliant Marketing That Works

Now that you understand how serious this threat is - and recognize what the solution looks like - you must know who can guide you through this transformation.

Anik Singal (That’s me!)

The Entrepreneur Who Survived FTC Hell

I didn't just read about FTC investigations - I lived through one that cost me $15 million.

For over 20 years, I worked to build a $40 million a year business using all the "standard" marketing tactics everyone teaches. With my thousands of happy customers I thought I was doing everything right.I was technically on pace to do $40M in 2022 when…

The FTC came knocking.

What followed was 18 months of pure hell that nearly destroyed everything I'd built. But here's what makes my story invaluable to you: I didn't just survive the investigation - I used it as a masterclass to build something better.

After my settlement, I discovered something that will change your business forever: Compliant marketing doesn't just protect you from the FTC... it's PROFITABLE and will survive while the others get destroyed.

Using the strategies in this book, I have since built multiple multi-million dollar companies that generate high conversions, attract better customer quality, and maintain near zero regulatory risk.

What makes my insights priceless:

  • I've been where you're terrified of going and came out stronger

  • I know exactly what triggers FTC investigations because I triggered one

  • I have discovered compliance strategies that 99% of marketers don't know exist

  • I've proven these strategies work with real money on the line

  • I have built businesses that regulators leave alone while competitors get destroyed

Greg Christiansen

One of The Industry’s Top Compliance Lawyers

Greg isn't just any lawyer - he's THE lawyer other attorneys call when facing the FTC. For 20+ years, Greg has defended hundreds of FTC cases, tracked nearly every enforcement action, and developed compliant marketing strategies for major brands.

He knows exactly what keeps you safe and what gets you destroyed because he fights these battles every single day.

Together, we've cracked the code on profitable compliance marketing.

The FTC Alone Has Collected $1.5 Billion From All Kinds of Businesses Since 2020 - And They’re Getting Even More Aggressive In 2025…

NOTHING can bring your business (and your life) to a screeching halt like a lawsuit from the Federal Trade Commission or another Regulatory Agency

There’s just one problem, most businesses think they’re 100% compliant - until that FedEx package from the FTC arrives at the doorstep.

Since 2020, the FTC has seized more than $1.5 BILLION from businesses and individuals it claims have violated consumer protection and competition laws.

In 2023 alone, they brought in more $342 MILLION.

Worst of all, the agency has considerably ramped up how much money it’s seeking from companies. Make no mistake, the FTC is extremely active and is aggressively bringing actions and investigations.

And it’s not just the government agencies that businesses need to worry about. Consumers have been filing reports at an incredible rate over the past 4 years.

Since 2019, more than 16 million complaints have been filed to the FTC’s Sentinel Network. This network allows consumers to report companies on suspicions of fraud or false advertising. Most terrifying of all, there is no “minimum threshold” of complaints needed to launch an investigation.

Worst of all, the FTC has become more aggressive than ever…

In the last couple of years, the FTC has greatly modified their approach.

Due to some rulings in the Supreme Court in 2021, they are now pursuing cases in a new way. Given these changes are recent, many are not really aware about how to adjust to them.

Of course, you’re probably saying to yourself.

Well, we hate to break it to you. That’s what everyone thinks.

In reality, a vast majority of companies are actively breaking FTC rules - and they don’t even know it…

You Need This Book If…

  • You know the ‘normal’ way to market is becoming too expensive and less effective

  • You need the REAL way to Scale Your Business

  • You haven’t learned “Trust Marketing”

  • You are bogged down by the “Down Market”

  • If you don’t know how to “Up Market”

  • If you are not already using “Transparency Marketing”

  • “Retention Marketing” is new to you.

  • YOU are following the ‘normal’ way to use results, testimonials, hype, scarcity, urgency and all the other triggers and putting yourself and business in huge danger.

  • You are stuck in the past and know a new, better marketing path is desperately needed to stand out from the pack

Arm Yourself With This Book

While the FTC Attacks Other Marketers All Around You

Here's how this book equips you with the solutions:

Image

The Trust-First Marketing System

If you're tired of manipulation tactics that attract terrible customers, this system shows you how to build marketing that attracts premium customers who stay longer, buy more, and refer others - without using a single manipulative tactic that could get you in trouble.

Image

The New Metrics You Need To Track

You've been measuring the wrong things. This book reveals the specific numbers that predict long-term business success and keep you off regulatory radar - metrics that most marketers don't even know exist.

Image

The Exact Words You Can Say

You'll get the precise language and phrases that build trust, create genuine urgency, and drive conversions without crossing legal lines. This is what you've been searching for.

Image

Community-Driven Growth That Works

If you're exhausted from constantly chasing new customers, this strategy turns your existing customers into your most effective sales team through authentic community building that costs nothing but generates everything.

Image

The Transparency Advantage You Need

You'll discover why radical honesty about your offers, processes, and results creates a competitive moat that's impossible for your competitors to replicate - and why your customers will love you for it.

Image

The Sustainable Revenue Model You Deserve

This book shows you how to build recurring revenue streams based on genuine value delivery rather than subscription tricks and retention manipulation that could land you in hot water.

Calculate What Your Delay Is Actually Costing You

Every single day you postpone this decision, the price gets higher:

What FTC Legal Defense Actually Costs:

  • FTC Attorneys charge: 
$500-1,000 per hour

  • Complete compliance audit: $5,000-15,000

  • FTC investigation defense: $500,000-2,000,000

  • Settlement costs: $100,000-15,000,000+

  • Business disruption: 
Incalculable

What This Complete Protection Costs:

  • This book: $7-$9.95

  • Your peace of mind: Priceless

  • Your competitive advantage: Invaluable

The math is simple:

$7 investment vs potentially $2 - $15 million loss.

$7

initial investment

$2M

Minimum Potential Loss

$15M

Maximum Potential Loss

The Cost of Waiting Just One More Day

Here's what happens while you hesitate:

The FTC's Enforcement Storm Is Intensifying

Relentless Enforcement:

The FTC files new enforcement actions every week, tirelessly targeting businesses. In fiscal year 2024 alone, the agency filed 43 complaints in federal district court and obtained 93 permanent injunctions.

Increasing Resources:

The FTC continues to request significant budget increases, seeking even more funding and manpower to aggressively pursue investigations against marketers like you.

For fiscal year 2025, the FTC requested a program level of $535 million, an increase of $105 million from the FY 2023 enacted appropriations level.

Penalties Are Rising:

FTC penalties continue to climb—recent cases involve massive fines reaching into the tens or even hundreds of millions of dollars, significantly higher than in previous years. For example, in 2024, the FTC sent $337.3 million in refunds to consumers as a result of its law enforcement actions.

Your Business Risk Compounds:

  • Every marketing message you send creates potential liability

  • Each day of non-compliance builds a stronger case against you

  • Evidence accumulates that could be used against you in an investigation

Your Competitors Gain Ground:

  • Smart marketers are already 
adapting - Getting ahead while you wait

  • Early adopters will dominate - First-mover advantage in compliance

  • Premium customers are shifting - Toward businesses they trust

The Opportunity Window Shrinks:

  • Regulatory landscape tightening - What's legal today may not be tomorrow

  • Consumer awareness increasing - Harder to get away questionable tactics

  • Class action attorneys circling - Looking for the next target

Every day you wait is another day closer to that FedEx envelope that changes everything.

Here’s the objections I hear the most

OBJECTION #1

“I’m too small to be sued by the FTC!”

I hear it time and time again from marketers and it’s one of the most dangerous “myths” out there…

The FTC doesn’t JUST go over the big companies like Amazon, Facebook, Herbalife and other billion-dollar firms.

The Federal Trade Commission DOES NOT discriminate about the size of the company it targets for its investigations. There are countless examples of the FTC filing suits against companies with under 5,000 total customers.

In 2022 the FTC closed cases against companies with TINY amounts of eligible customers like…

  • CD Capital Investments with just 243 eligible customers was fined $132,072…

  • Manhattan Beach Venture with just 2,889 eligible customers was fined $292,200…

  • A1 Docprep with just 136 eligible customers was fined $232,755…

  • Campbell Capital with just 603 eligible customers was fined $30,000…

  • Vision Solution Marketing with just 1,177 customers was fined $1.67 million…

I hear it time and time again from marketers and it’s one of the most dangerous “myths” out there…

The FTC doesn’t JUST go over the big companies like Amazon, Facebook, Herbalife and other billion-dollar firms.

The Federal Trade Commission DOES NOT discriminate about the size of the company it targets for its investigations. There are countless examples of the FTC filing suits against companies with under 5,000 total customers.

In 2022 the FTC closed cases against companies with TINY amounts of eligible customers like…

OBJECTION #2

"Won't This Make My Marketing Boring

and Less Effective?"

Greg truly can’t count the number of times he’s heard this from marketers over his 20+ year career in the regulatory space.

Not only is that a lazy excuse to not get compliant, it can also ruin your business and destroy everything you’ve built.

With this book, we’re here to make one thing clear.

Compliant copy DOES sell. You just need to…

  • Do things the RIGHT way…

  • Adapt your model away from non-compliance…

  • And say things the way we teach you in this book…

Just take a look at some of Greg’s biggest clients…

Story #1: A Multi 8-Figure Business that Sells Coaching on the Phone.

Image

They heard what I went through and decided it was time to go fully compliant.

From their videos, to their sales calls to every step. They’re not only just surviving, they're performing better than before.

They're getting better customers, and their conversions are still solid.

Story #2: A Multi-7 Figure Crypto Coaching Company

Image

The founder was sweating bullets about going compliant.

He was convinced his marketing would NOT convert.

Well, it took him a little less than 2 months to start becoming fully compliant but sure enough, the conversions are great and his sales calls are much cleaner.

Not only is his marketing more compliant, he feels much better about how he's treating his customers.

Story #3: Webinar Marketer Used To Doing 8-Figure Launches 
with Affiliates

Image

Not only did he create a full compliant webinar. He TESTED it side by side with his “old” webinar for a $3,500 price point.

Guess what?

The compliant one converts JUST as well.

  • He uses no hype…

  • No testimonials…

  • No crazy claims whatsoever…

  • And his offer is converting the same as before…

Of course, he was able to do this after working with us, learning the rules and then making sure every compliant guideline was met.

In these examples, we’ve protected their names for privacy reasons. But we want you to know that compliant marketing not only works. It's a better business model.

  • You get better customers.

  • They buy for the right reasons and spend more with you over their lifetime.

  • Your lists churn less.

  • Your customers refund less.

  • They chargeback less.

  • They build you a business you can actually rely on and not just a 
short-term advertising arbitrage.

Compliant marketing can absolutely sell to your audience.

OBJECTION #3

“I Have Happy Customers & No Complaints, I’ll Be Fine…”

Hell, I know I did. My company had an “A” rating by the BBB for YEARS. We had happy customers and very low refund rates.

But there are 2 things that most marketers don’t realize…

#1:

Customers don’t need to complain to the BBB, state attorneys 
or in online reviews.

The government relies on something called the “Sentinel System” 
designed to help them catch marketers who aren’t following all 
the rules. And there are far more complaints in this system 
than anyone realizes.

And no, you can’t access this system.

Since 2016, more than 16 MILLION complaints have been filed to the Sentinel System from consumers around the country. And no, there’s no “minimum threshold” of complaints that you need to meet to be investigated.

#2:

It doesn’t even matter. Having happy customers is NOT a defense.

If the government comes across your website, ads, emails (or whatever) nd they find you breaking the rules - they’re coming for you. End of story.

No amount of happy customers or glowing reviews will change 
their opinion of you.

It sucks, but sometimes it just comes down to bad luck…

The Most Dangerous Objection of All

“I’m One of The Good Guys, This Won’t Happen To Me…”

Most marketers think they’re one of the “good guys” and they won’t have any issues. Just a wake up call, the FTC doesn’t care. They ONLY care about the representations and the impression your clients walk away with after viewing your claims.

Think of it this way - non-compliant marketing is like 
speeding.

You can be the Mother Teresa of your space, but if you're
 speeding and get pulled over, you're getting a speeding ticket.


They don't care. Good. Bad. It doesn't matter - the rules are the rules. And you being a “good guy” won’t make a difference whatsoever

Actually, the investigators barely even talk to you! They just review your marketing - YOU are irrelevant. Only the things you say in your marketing are relevant.

Back to that speeding analogy - there’s one big difference. When you get caught being non-compliant, you don’t get a minor ticket.

Your business, your life and everything else comes crashing down at once.

Think of every little tiny embellishment or missing substantiation as “speeding.” Well, every single one of those is a chance to land on a regulatory agency’s sights.

Here Are Testimonials From

My First Book in My Compliant Marketing series, Don’t Say That!

I'm based out of Ireland and a lot of people might think I don't have to worry about the FTC, but that's just not the case as I have learned from reading this...
Stephen Somers CEO Marketplace Superheroes
One of the most interesting things about "Don't Say That" is the concept of "net impressions." So it's not just what you say but how you say it and in what context you say it...
John Lavenia Co-Founder, BrandBuilder AI
I sent a copy to each and everyone of my team members. This book is outstanding. We didn't realize the things that we couldn't say... Make sure you get a copy!
Robert Roy CEO Wealth Builders HQ
Since I've picked up this book, I've reailzed how much I've been doing out of compliance. This book taught me how to be in compliance and maintain the same level of conversion.
Caleb Fowler Co-Founder Enrollment Event Experts
Pick up a copy of this book if you want to stay compliant and out of trouble! There's actual practical tips that you can implement in your business.
Beejal Parmer CEO Bee EPiC Outsourcing
In order to run your business, you need to know compliance in order to do effective and safe marketing and sales. There is stuff in this book that I had no idea about.
Sara Daigle Spiral Practitioner + Coach
Absolutely amazing resource! I'mnew to the game so I just want to make sure I do things right.
Tyler Bade
Policies and legalities are soemthing
I stay away from because it's so initimidating.
Velia Hernandez
We live in a litigious world! This book reminds us that we need to be mindful of the little things in the sales process.
Andre Roy
I read this book in 1 day! You need to take this seriously and start implementing these things in your business!
Jennifer Jay

Disclaimer: All testimonials provided are individual experiences only. Results & experience is not typical. Some individuals may have received a minimus consideration for their testimonial participation.

What You’ll Learn In

“What You Can Say”

Part 1

The Old Way of Doing Things

The FTC is the biggest agency most marketers worry about, and for good reason. Until you realize the way the FTC is seeing your marketing, you’ll never know what to fix or how to fix. This book will shine a light on the biggest rules and violations to be aware of, and show you how to avoid ending up the target of investigation.

Part 2

The New Way of Doing Things

Great! Now I know what not to do but with all the tricks I’ve used in the past gone, what is left? This book will show you the way to get the best customers who spend money through “Trust” marketing.

Part 3

Learn New Ways to Use Psychological Triggers to Boost Sales

Learn the right way to use testimonials, show your results, use surveys, social proof and all the rest. Learn how to make these triggers even more profitable and FTC approved!

Part 4

Discover the New Metrics That Help Scale Your Business!

Learn the numbers that really matter and the new math of sustainable marketing. Learn the real numbers you need to know to take your business to the next level!

STOP WORRYING!

I Wrote “What You Can Say” Just For You.

Here’s Just Some Of What You’ll Learn

Image

The Trust-First Marketing System

If you're tired of manipulation tactics that attract terrible customers, this system shows you how to build marketing that attracts premium customers who stay longer, buy more, and refer others - without using a single manipulative tactic that could get you in trouble.

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The New Metrics You Need To Track

You've been measuring the wrong things. This book reveals the specific numbers that predict long-term business success and keep you off regulatory radar - metrics that most marketers don't even know exist.

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The Exact Words You Can Say

You'll get the precise language and phrases that build trust, create genuine urgency, and drive conversions without crossing legal lines. This is what you've been searching for.

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Community-Driven Growth That Works

If you're exhausted from constantly chasing new customers, this strategy turns your existing customers into your most effective sales team through authentic community building that costs nothing but generates everything.

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The Transparency Advantage You Need

You'll discover why radical honesty about your offers, processes, and results creates a competitive moat that's impossible for your competitors to replicate - and why your customers will love you for it.

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The Sustainable Revenue Model You Deserve

This book shows you how to build recurring revenue streams based on genuine value delivery rather than subscription tricks and retention manipulation that could land you in hot water.

Plus, You’ll Get These 5 Incredible Bonuses

FOR FREE When You Get

“What You CAN Say!” Today…

BONUS #1

15 Compliant Ways to Boost Conversions Course

Grow and scale your business the Compliance way with this 7 day email course. 

In this bonus you’ll learn 15 compliant strategies that actually boost conversions while keeping you safe from regulatory scrutiny…

Learn the EXACT copy used to compliantly replace the most common phrases the FTC investigates…

Learn the transparent marketing methods that attract higher-quality customers and build sustainable businesses without fear…

BONUS #2

90 Minute Compliance Training

Radically change your compliance in 90 minutes or LESS with this On-Demand Training. No hours (or days) long seminars or courses. This is the BIGGEST and most common training issues we’ve seen again and again from marketers…

In this bonus, we’ll reveal…

  • The most common mistakes marketers make every single day

    (and don’t even realize)...

  • The biggest focuses of the FTC and where they’re committing their recourses…

  • The quick changes and improvements you can make to your business to instantly level-up your compliance…

This training should be mandatory for all marketing teams in 2025…

BONUS #3

The 10 Biggest Compliance Mistakes

Speed-learn learn the top ten compliance mistakes that bring federal investigators to entrepreneurs' doors across our industry every single day in this fast read mini book.

Discover the 10 compliance mistakes that compound into federal catastrophes. Mistakes 90% of marketers make daily without realizing it. 

  • Avoid the nightmare - Learn from real FTC case examples

    that destroyed a 20-year business overnight

  • Identify hidden compliance landmines - Discover violations

    hiding in "standard" practices like goal-setting sales calls and fake live webinars

  • Protect your business foundation - Get the exact legal infrastructure requirements that prevent federal investigations before they start

  • Turn compliance into competitive advantage - Build sustainable marketing that attracts better customers while eliminating regulatory risk

BONUS #4

Compliance Connect

You’ll get access to our “Book Buyers Only” community to support each other in getting more compliant with the FTC laws!

Stay up-to-date on the latest trends, strategies and insights from our community of EXPERT and compliant marketers

You’ll get…

  • Lifetime access to this community of engaged

    expert marketers and compliance officers…

  • Exclusive access to community events, trainings and workshops…

  • Expert networking and partnership opportunities…

We’re on a mission to build the world’s largest community of compliant marketers…

BONUS #5

Exclusive 90-Minute Masterclass

The 15 Biggest FTC Rules & Penalties No One Ever Talks About

  • Learn how to take things that are non-compliant and change them quickly, but dramatically, to reduce your risk

  • Master the strategies Greg and I use to completely change the "net impression" you're giving your audience so you can stay compliant

  • Avoid the type of penalties that can ruin your business and everything you've built

I had NO IDEA most of these rules existed or that these penalties could happen to me until I started getting investigated by the FTC myself. Greg and I took the BIGGEST takeaways from the book and put them all into this 90-minute Masterclass.


There's no better way to start your compliance journey.

My First Book in My Compliant Marketing series, Don’t Say That!

Disclaimer: All testimonials provided are individual experiences only. Results & experience is not typical. Some individuals may have received a minimus consideration for their testimonial participation.

Buy Digital Copy

Book + Bonuses!

When you get your digital copy for just $7, you’ll get INSTANT access to the book + all 4 of our amazing bonuses!

  • 15 Compliant Ways to Boost Conversions Course

  • 90-Minute Training

  • The 10 Biggest Compliance Mistakes

  • Community Access.

Buy Digital Copy

Book + Bonuses!

When you get your digital copy for just $7, you’ll get INSTANT access to the book + all 4 of our amazing bonuses!

  • 15 Compliant Ways to Boost Conversions Course

  • 90-Minute Training

  • The 10 Biggest Compliance Mistakes

  • Community Access.

Buy 1 Paperback Copy

Book + Bonuses!

When you buy 1 paperback copy, you’ll also get instant access to all 4 bonuses!

  • 15 Compliant Ways to Boost Conversions Course

  • 90-Minute Training

  • The 10 Biggest Compliance Mistakes

  • Community Access.

PLUS, you’ll get immediate

digital access.

Buy 3 Paperback Copies

FREE Bonuses + Laminated Checklists

When you buy 3 paperback copies today, you’ll also get...

  • 15 Compliant Ways to Boost Conversions Course

  • 90-Minute Training

  • The 10 Biggest Compliance Mistakes

  • Community Access.

PLUS, you’ll instantly save 15% per copy!

We’re here to help your entire team!

Even If You’re Not Violating The Rules,

Your Employees, Partners & Affiliates Might Be

And YOU Are Still Responsible…


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